Building and managing online communities is no easy task. Today’s fast-paced and ever-changing digital trends require innovative, adaptable, and agile strategies that keep social media managers on their toes. Given the importance of communities across different industries and organizations, managing them effectively helps keep community members engaged. Here are some helpful books that online community managers should add to their reading list.
Contagious: Why Things Catch On by Jonah Berger
Why read this: Whether you are selling a product or promoting a cause, your influence is only as good as your digital reach. This book explores the science behind word-of-mouth. It also delves into the persuasive power of things that go viral online.
How to Win Friends and Influence People by Dale Carnegie
Why read this: This book is a classic that offers insights on how to build influence. It is a great read for everyone who wants to learn how to communicate effectively with others. It also discusses the importance of empathy and how the ability to empathize builds trust and confidence with others.
Influence: The Psychology of Persuasion by Robert Cialdini
Why read this: There are many thought leaders and influencers online that can sell an idea or product in just one post. Influence is built over time. This book provides insights on how to tap into the psychology of persuasion to create campaigns that can influence others.
Made to Stick: Why Some Ideas Take Hold And Others Come Unstuck by Chip and Dan Heath
Why read this: Creating content or sharing an idea that spark conversations is every social media manager’s goal. Engagement that involves conversations and exchanges of ideas make for successful online communities. Made to Stick is a book that takes a look into what makes ideas catch on and the types of content that stick.
Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer
Why read this: For an online community to thrive, it needs to provide value to its members. It should not only be about selling ideas or products. Youtility provides insights on why sharing helpful and useful content is important in managing online communities.